Refer to the Following Scenario to Answer the Questions Below

question 80

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare,hotels,and rental cars.Travelocity.com uses the "Roaming Gnome" in its television commercials,often in humorous situations.For example,a recent ad showed the gnome in Europe where he plugged an American appliance (i.e. ,hair dryer) into a socket and was shocked across the room.All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair.Viewers hear him say,"Am I going to die?"
-When a new concept and execution is developed for a television commercial,Travelocity.com's advertising agency provides a visual plan or layout of the commercial for the company to approve.This plan is called a(n) ________.

• A)storyboard
• B)scene-by-scene plan
• C)script
• D)action plan
• E)progression sheet

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Definitions:

Errors

Mistakes or deviations from accuracy and correctness in action, calculation, opinion, or judgment.

Personal Attribution

The process by which individuals attribute causes to actions or events based on personal characteristics rather than situational factors.

Stable/Permanent

Characteristics or conditions that are constant, unchanging over time, and expected to stay the same indefinitely.

Primary

Pertaining to the first in order, importance, or time.