The Objective of ________ Is to Examine Symbolism and Signs

question 27

Multiple Choice

The objective of ________ is to examine symbolism and signs in a message,uncovering layers and types of meanings that might be particular to different groups of customers.

• A)content analysis
• B)semiotic analysis
• C)brand research
• D)association tests
• E)competitive analysis

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Definitions:

Unconditioned Stimulus

In conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Neutral Stimulus

A neutral stimulus is something in the environment that initially does not elicit any intrinsic response until it is paired with an unconditioned stimulus.

Conditioned Stimulus

An initially neutral signal that, once it is linked with a natural stimulus, eventually elicits a learned response.