Which Projective Technique Involves Asking Consumers to Sort Through a Deck

question 111

Multiple Choice

Which projective technique involves asking consumers to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which the product might be used?

• A) fill-in-the-blanks
• B) photo elicitation
• C) purpose-driven games
• D) story elicitation
• E) photo sorts

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Definitions:

Personalities

The blend of traits or attributes that create a person's unique personality and ways of acting.

Moods

A temporary state of mind or feeling that influences an individual's emotional state, distinct from emotions in that they are less specific and longer-lasting.

Cognitive Development

The study of how thinking, problem-solving, and intelligence evolve as an individual grows from infant to adult.

Vygotsky

A psychologist known for his theory on social development and the concept of the Zone of Proximal Development, emphasizing the role of social interaction in learning.