Custom Online Communities,such as the Adidas Insider Community Organized by Adidas,allow

question 48

True/False

Custom online communities,such as the Adidas Insider community organized by Adidas,allow marketers to address the problem of controlling who is in an online sample.

---

Definitions:

Single-Price

A pricing strategy where a product or service is sold at the same price to all customers in all markets.

Buyer Demand

The desire and willingness of consumers to purchase a particular good or service at a given price.

Buyer Income

The financial resources available to a consumer, which influence the person's ability to make purchases within the market.

Market Economy

An economic system where decisions regarding investment, production, and distribution are based on supply and demand.