Kimball Gardens Is a Company That Operates as Two Distinct

question 76

Multiple Choice

Kimball Gardens is a company that operates as two distinct businesses: one that sells lawn and garden products and one that markets booklets.Each business is called a(n) ________.

• A) return on investment (ROI)
• B) strategic business unit (SBU)
• C) integrated media company (IMC)
• D) key account
• E) business portfolio