Sam Wants to Understand Consumers' Perceptions of His Company's Products,so

question 38

Multiple Choice

Sam wants to understand consumers' perceptions of his company's products,so he conducts a survey to assess their attitudes toward his brands as well as their intention to purchase them.What type of research does this represent?

• A)quantitative
• B)qualitative
• C)secondary
• D)ethnographic
• E)in-depth research