V-8, a Brand of Vegetable Juice, Wanted to Determine If

question 101

Multiple Choice

V-8, a brand of vegetable juice, wanted to determine if viewers understood the health benefit message the company was trying to convey in television commercials. V-8 conducted research in which consumers were brought to a research center to view a pilot television show in which the V-8 ad appeared. Several other ads appeared during the 30-minute television program, and after viewing the show, participants were given a survey regarding their attitudes toward all of the ads they had seen. Five different groups saw the same program and ads, except the V-8 ad was different for each group. What type of research is this?

• A)secondary
• B)concept testing
• C)semiotic research
• D)association testing
• E)panel

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