Wal-Mart Sends a Trained Observer to Watch and Interact with Customers

question 95

Multiple Choice

Wal-Mart sends a trained observer to watch and interact with customers as they shop in a Wal-Mart store. This is an example of ________.

• A)secondary research
• B)survey research
• C)ethnographic research
• D)experimental research
• E)projective research

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Definitions:

Long-Term Goals

Objectives set to be achieved over a longer period, often exceeding one year, focusing on significant future achievements.

Short-Term Goals

Objectives set to be achieved in the near future, typically within a year or less.

Executive Pay

Compensation awarded to top-level management and executives, including salaries, bonuses, stock options, and other benefits.

Tax Advantages

Financial benefits derived from tax laws that lessen the tax burden on individuals or businesses in certain situations.