Refer to the Following Scenario to Answer the Questions Below

question 122

Multiple Choice

Refer to the following scenario to answer the questions below.
For years,Energizer batteries used the Energizer Bunny in its television commercials.The bunny was cute,always beating a drum with the tagline,"The Energizer Bunny keeps going and going and going." Several of the ads were humorous.Viewers could remember the battery ad with the bunny,but for a long time,people could not name the brand of battery.In response,Energizer started putting the bunny on the packaging and using it in point-of-purchase displays in stores,even going so far as to let consumers enter a drawing to take home the bunny that was on top of the battery display.The creative team that worked on this campaign spent considerable time researching consumers' usage of batteries as well as the problems they had with them.The team learned that people dislike batteries that don't last long,and because Energizer batteries lasted much longer than competitors' brands,they decided to feature that idea in the execution of the ads.
-One commercial was particularly effective because viewers watched the entire commercial to see the bunny do something funny at the end.It is most accurate to say that this commercial had ________.

• A)stopping power
• B)pulling power
• C)sticking power
• D)credibility
• E)repetition

Define what constitutes a "prestige drama" within the context of modern television.

Identify films that critique contemporary social and political issues.

Understand the role of multimedia conglomerates in the entertainment industry.

Discuss the impact of technology and subscription services on film distribution and consumption.

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Definitions:

Slope Failure

A sudden movement of soil, rock, or debris down a slope due to gravity, often triggered by factors like water saturation or earthquakes.

Permafrost

Permanently frozen ground that occurs in high latitude or high elevation regions on Earth.

Weathering

The process by which rocks are broken down or chemically altered by external conditions on the Earth’s surface, including factors like wind, rain, and temperature changes.

Rotational Slide

A type of landslide that occurs along a curved surface, causing the land mass to rotate outward from the slope.