Refer to the Following Scenario to Answer the Questions Below

question 79

Essay

Refer to the following scenario to answer the questions below.
Kraft markets several consumer packaged goods products as well as appliances, such as coffeemakers, and wants to get a better understanding of its target market and how competing products are advertised. Kraft's agency of record has conducted extensive research for them as well as purchased information from research suppliers. The agency is also conducting background research as well as using some imaginative qualitative methods to better understand Kraft's target market.
-One research study used the Zaltman Metaphor Elicitation Technique (ZMET)for the Kraft boxed macaroni and cheese product.Kraft learned that its brand of boxed macaroni and cheese generated feelings of fun and love,not just feelings of nutrition and fulfillment.Explain how Kraft,using this technique,uncovered this information.

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Definitions:

Team Goal Setting

The process of defining and agreeing on objectives within a team to focus efforts and foster unity in pursuit of common aims.

Individual Goal Setting

The process of establishing specific, measurable, achievable, relevant, and time-bound (SMART) objectives for oneself to achieve personal or professional success.

Participation

The act of taking part or being actively involved in activities or decisions within a group, organization, or any collective scenario.

Challenging Goals

Objectives set by an individual or an organization that are difficult to achieve and require significant effort and determination.