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Refer to the Following Scenario to Answer the Questions Below

question 66

Multiple Choice

Refer to the following scenario to answer the questions below.
Susan is working on the advertising plan for her company's shampoo named Silkience. She has conducted a SWOT analysis and learned that her company enjoyed a strong financial position and has good working relations with the resellers of its brands. The primary target customers for this brand are women between the ages of 35 and 50, and demographic analysis indicates that this age demographic will grow in double digits over the next 10 years. Silkience targets women who may be having concerns about graying hair. It is a gentle shampoo that will not wash out color, especially semi-permanent color that women of this age tend to use. However, Susan also learned that the target customers do not perceive her company's brand of shampoo as a brand for them but rather for a younger consumer because previous ads tended to use younger-looking models. There was also nothing in the previous advertising campaigns that really explained the benefits of the brand, such as suggesting that it was gentler for semi-permanent-colored hair.
-In terms of the SWOT analysis, the fact that the demographic analysis indicated that this age group of women will increase considerably in the next 10 years represents a(n) ________.

Definitions:

Adult Tunicates

Marine invertebrates that, during their adult stage, are fixed in place and have a sac-like body covered by a tunic.

Anatomically Modern Humans

Homo sapiens exhibiting physical characteristics similar to those of human populations today, dating back approximately 200,000 years ago.

East Africa

A region of Africa that includes countries like Kenya, Tanzania, Uganda, Rwanda, and Burundi, known for its diverse ecosystems and rich cultural heritage.

Neander Valley

A region in Germany where the first Neanderthal fossils were discovered, giving the species its name.