Refer to the Following Passage to Answer the Questions Below

question 13

Essay

Refer to the following passage to answer the questions below.
Bob works at a major advertising agency, and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand. He must also articulate communication strategies, prepare a creative brief based on an understanding of the consumer and the brand, and finally, evaluate the effectiveness of the communication in terms of how the target reacts to it.
-For one of the agency's clients, Bob is involved in assisting the team in crafting a position by identifying features of the company's brand as well as the competition to determine where the brand has an advantage over its competitors. Name and describe a technique Bob can use to help structure this analysis.

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Definitions:

Differences

The distinctions or variations between two or more entities, concepts, or items.

Cultural Values

The shared beliefs, norms, and practices that define the social behavior and attitudes of a specific group or society.

Maharaja Mac

A McDonald’s burger specifically tailored for the Indian market, adjusting its recipe to meet local tastes and dietary preferences.

McDonald's

A global chain of fast-food restaurants known for its burgers, fries, and breakfast items, characterized by its widespread presence and well-known brand.