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Refer to the Following Scenario to Answer the Questions Below

question 142

Multiple Choice

Refer to the following scenario to answer the questions below.
Susan is working on the advertising plan for her company's shampoo named Silkience. She has conducted a SWOT analysis and learned that her company enjoyed a strong financial position and has good working relations with the resellers of its brands. The primary target customers for this brand are women between the ages of 35 and 50, and demographic analysis indicates that this age demographic will grow in double digits over the next 10 years. Silkience targets women who may be having concerns about graying hair. It is a gentle shampoo that will not wash out color, especially semi-permanent color that women of this age tend to use. However, Susan also learned that the target customers do not perceive her company's brand of shampoo as a brand for them but rather for a younger consumer because previous ads tended to use younger-looking models. There was also nothing in the previous advertising campaigns that really explained the benefits of the brand, such as suggesting that it was gentler for semi-permanent-colored hair.
-Silkience really is different from other shampoos because it is so gentle that it does not fade semi-permanent hair color, allowing a woman to go for a longer period time before having to color her hair again. What does this product attribute represent?

Definitions:

Unpopular Children

Children who are less likely to be chosen as friends or social partners by their peers, often due to various social or behavioral factors.

Neglected

The condition of not receiving enough care, attention, or support, often leading to adverse effects on health, development, or well-being.

Longitudinal Study

A research design that follows the same subjects over a period of time, allowing for the examination of changes and developments.

Adolescent

A young person in the transition phase between childhood and adulthood, typically aged 10 to 19 years.