Examlex
Name and describe the five common advertising budgeting methods.
Least Squares Regression
A statistical method used to find the best-fitting line through a set of data points by minimizing the sum of the squares of the vertical distances of the points from the line.
Coefficient of Correlation
A mathematical gauge that assesses the strength of the bond between the relative movements of two variables.
Sum of Squares
A statistical measure that quantifies the variability or dispersion of a set of numbers by squaring their deviations from the mean.
Coefficient of Determination
A statistical measure represented by R^2, which shows the proportion of variance in the dependent variable that is predictable from the independent variables.
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