Which of the Following Is NOT a Common Advertising Budgeting

question 93

Multiple Choice

Which of the following is NOT a common advertising budgeting method?

• A)historical method
• B)objective-task method
• C)consumer insight method
• D)percentage-of-sales method
• E)all you can afford

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Definitions:

Saccades

Rapid, abrupt movements of the eyes that abruptly change the point of fixation.

Voluntary Fixation

A consciously controlled process of stabilizing focus on a particular stationary or moving object.

EOG

Electrooculography, a technique for measuring the corneo-retinal standing potential that exists between the front and the back of the human eye.

Snellen Eye Chart

A chart used to measure visual acuity, consisting of rows of letters decreasing in size, which is read from a standard distance.