A Position Is a Location in a Consumer's Mind Where

question 43

True/False

A position is a location in a consumer's mind where the product or brand is placed relative to its competitors on the basis of the key factors the consumer uses to make a decision.

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Definitions:

Mobile Device

A portable computing device such as a smartphone or tablet computer.

Widgets

A generic term often used in economics or technology to refer to any hypothetical manufactured product.