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Refer to the Following Scenario to Answer the Questions Below

question 66

Multiple Choice

Refer to the following scenario to answer the questions below.
Susan is working on the advertising plan for her company's shampoo named Silkience. She has conducted a SWOT analysis and learned that her company enjoyed a strong financial position and has good working relations with the resellers of its brands. The primary target customers for this brand are women between the ages of 35 and 50, and demographic analysis indicates that this age demographic will grow in double digits over the next 10 years. Silkience targets women who may be having concerns about graying hair. It is a gentle shampoo that will not wash out color, especially semi-permanent color that women of this age tend to use. However, Susan also learned that the target customers do not perceive her company's brand of shampoo as a brand for them but rather for a younger consumer because previous ads tended to use younger-looking models. There was also nothing in the previous advertising campaigns that really explained the benefits of the brand, such as suggesting that it was gentler for semi-permanent-colored hair.
-In terms of the SWOT analysis, the fact that the demographic analysis indicated that this age group of women will increase considerably in the next 10 years represents a(n) ________.

Describe the evolution from traditional linear supply chains to integrated supply chain ecosystems and its benefits.

Understand the concept of generalization and its significance in behavior intervention.

Identify and apply various generalization programming principles.

Differentiate between stimulus generalization and response generalization.

Definitions:

Sales Forecast

An estimate of the amount of products or services a company expects to sell during a specific period, based on historical data, market analysis, and other factors.

Unit Sales

The quantity of items or products sold, not taking into account the revenue generated from these sales.

Price Hike

An increase in the listed price of goods or services, often due to increased costs or higher demand.

Sales Forecast

An estimate of the amount of products or services a company expects to sell in a future period, which is crucial for budgeting and planning purposes.