Which of the Following Is the Most Accurate Statement About

question 125

Multiple Choice

Which of the following is the most accurate statement about humor in advertising?

• A)The goal is to generate awareness and recall of a simple message.
• B)If the ad is funny enough, what it's advertising is less important.
• C)The target audience for funny ads is mainly middle-aged women.
• D)Humor works best in print.
• E)The audience should have a high need for cognition.

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Definitions:

Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, usually visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Automatic Stabilizers

Economic mechanisms, such as progressive taxation and welfare, that automatically adjust to counteract economic fluctuations without the need for explicit government intervention.

Unemployment Compensation

A government program that provides financial assistance to individuals who have lost their jobs through no fault of their own.

Public Debt

The total amount of money that a government owes to creditors, typically as a result of borrowing to finance its expenditures.