Sarah Is Trying to Think of Ways to Better Define

question 86

Essay

Sarah is trying to think of ways to better define the marketing problem she is facing.List three "What's going on?" type questions that might be helpful to Sarah in defining the marketing problem.

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Definitions:

SPIN Approach

A selling technique based on Situation, Problem, Implication, and Need-payoff questions to understand customer needs and propose solutions.

Presentation

A formal or informal display of information, typically with the aim to inform, persuade, or entertain an audience.

Direct Questions

Questions that are straightforward and aimed at getting specific information from the customer.

Useful Details

Specific, relevant information or facts that support understanding or decision-making in a particular context.