A Particular Problem That Big Ideas Face Is That the Message

question 41

Multiple Choice

A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the product. This is known as ________.

• A)marketing imperialism
• B)the carryover effect
• C)overpowering creativity
• D)cannibalistic creativity
• E)vampire creativity

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Definitions:

Normal

Conforming to a standard or typical value, condition, or behavior considered usual or expected.

Medical Words

Terms and vocabulary used specifically in the field of medicine and medical science to describe procedures, conditions, and anatomical structures.

Prefix

A word, letter, or number placed before another, often used to modify or derive new meaning from the root word or term it precedes.

Pre-

A prefix in medical terminology indicating "before" or "prior to."