Which Approach to Segmentation Divides the Market Using Such Characteristics

question 57

Multiple Choice

Which approach to segmentation divides the market using such characteristics such as gender, ethnicity, income, and so forth?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

---

Definitions:

Use of Cash

Describes how a company spends its cash, encompassing operational expenses, investment activities, and financing activities.

Accounts Receivable

Owed sums to a corporation by its customers for commodities or services furnished or taken advantage of, with the payment still forthcoming.

Tax Shield

A reduction in taxable income for an individual or corporation achieved through claiming allowable deductions such as interest on loans.

Noncash Expenses

Expenses recorded on an income statement that do not involve actual cash flow, such as depreciation or amortization.