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A Formal Method of Evaluating the Effectiveness of an Ad,either

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A formal method of evaluating the effectiveness of an ad,either in draft form or after it has been used,is called copy testing.


Definitions:

Shopping Outlet

A retail store or a collection of stores where goods are offered for sale to the public, often characterized by type of merchandise or discount pricing.

Gym Visits

The number of times an individual attends a gym or fitness center within a given timeframe.

Probability Distribution

A mathematical function that defines the probabilities of all possible outcomes for a random variable.

Standard Deviation

A measure of the dispersion or variability within a set of numerical data, indicating how spread out the values are from the mean.

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