Solved

Refer to the Following Scenario to Answer the Questions Below

question 107

Multiple Choice

Refer to the following scenario to answer the questions below.
For years,Energizer batteries used the Energizer Bunny in its television commercials.The bunny was cute,always beating a drum with the tagline,"The Energizer Bunny keeps going and going and going." Several of the ads were humorous.Viewers could remember the battery ad with the bunny,but for a long time,people could not name the brand of battery.In response,Energizer started putting the bunny on the packaging and using it in point-of-purchase displays in stores,even going so far as to let consumers enter a drawing to take home the bunny that was on top of the battery display.The creative team that worked on this campaign spent considerable time researching consumers' usage of batteries as well as the problems they had with them.The team learned that people dislike batteries that don't last long,and because Energizer batteries lasted much longer than competitors' brands,they decided to feature that idea in the execution of the ads.
-In which step of the creative process did the creative team read,research,and learn everything they could about Energizer batteries and their competitors?

Describe the processes involved in psychoanalysis, including free association and working through conflicts.

Explain the principles of client-centered therapy, including unconditional positive regard.

Understand how behavior therapies target learned behaviors.

Recognize the application of specific techniques like aversive conditioning and systematic desensitization.

Definitions:

Acid Rain

Rainfall made sufficiently acidic by atmospheric pollution that it causes environmental harm, typically to forests and lakes.

Risk Society

A societal concept where modern advances lead to new types of risks and uncertainties, particularly those associated with technology and environmental hazards.

Kondratiev's Argument

Refers to the theory proposed by Nikolai Kondratiev about long-term economic cycles of boom and bust, lasting approximately 50 to 60 years.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, indicating improvements in living standards and economic health.