Which of the Following Is Considered the Most Important Element

question 130

Multiple Choice

Which of the following is considered the most important element in radio advertising?

• A)voice
• B)music
• C)sound effects
• D)motion
• E)copy

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Definitions:

Unconditioned Stimulus (UCS)

In classical conditioning, an automatically eliciting stimulus that leads to an unconditioned response without prior conditioning.

Conditioned Stimulus (CS)

In classical conditioning, a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, evokes a conditioned response.

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, based on learned responses.

Stimulus Generalization

The tendency for the conditioned response to be elicited by stimuli that are similar to the conditioned stimulus.