Copy-Tests of Headlines Using Two Versions of the Same Ad

question 109

Multiple Choice

Copy-tests of headlines using two versions of the same ad are known as ________.

• A)end-run tests
• B)tag tests
• C)split-run tests
• D)dual tests
• E)direct tests

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Definitions:

Conductors

Materials or objects that allow the flow of electrical current through them.

Magnetic Fields

Invisible fields produced by electrically charged objects affecting the behavior of other charged or magnetic objects in the vicinity.

Electrolyte

A substance, such as the sulfuric acid and water mix used in a battery, that contains free ions that make the substance electrically conductive.

Sulfuric Acid

A highly corrosive strong mineral acid with molecular formula H₂SO₄, used in various applications including battery acid.