Which of the Following Is Considered the Most Important Element

question 130

Multiple Choice

Which of the following is considered the most important element in radio advertising?

• A)voice
• B)music
• C)sound effects
• D)motion
• E)copy

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Definitions:

Face Amount

An amount at which bonds sell if the market rate equals the contract rate.

Dollar Amount

The value of a transaction or an item expressed in units of currency.

Allowance Method

An accounting technique that estimates and prepares for the amount of bad debts customers might not pay.

Direct Write-Off Method

The method of accounting for uncollectible accounts that recognizes the expense only when accounts are judged to be worthless.