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What Is the Most Common Form of Internet Advertising, and What

question 44

Essay

What is the most common form of Internet advertising, and what must the copywriter think about when developing these ads?


Definitions:

Time

In a general sense, it refers to the continued sequence of existence and events occurring in an irreversible succession from the past, through the present, to the future.

Principal

In law, the person who authorizes another (the agent) to act on their behalf.

Express Authority

Power explicitly granted to an agent or representative by a principal, through written or spoken words, to act on their behalf.

Conflict Interests

Situations where someone’s personal interests could interfere with their duties or decision-making in a professional or official capacity.

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