Refer to the Following Scenario to Answer the Questions Below

question 54

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Traveling Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair, and he said, "Am I going to die?"
-Most audience members who see this commercial remember the image of the Traveling Gnome being jolted across the room. This visual is known as a(n) ________.

• A)action point
• B)visual point
• C)key visual
• D)key frame
• E)primary frame

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the extent to which people in a society are uncomfortable with uncertainty and ambiguity.

X-Games

An annual extreme sports event hosted, produced, and broadcast by ESPN, featuring competitions in skateboarding, BMX, motocross, snowboarding, and more.

Costa and McCrae

Psychologists who are best known for their development of the Five Factor Model of personality, which includes openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Adrenaline Rush

A sudden increase in energy and heart rate caused by the release of adrenaline, usually in response to stress or excitement.