Toni Is a Copywriter for Several Clients' Accounts

question 137

Essay

Toni is a copywriter for several clients' accounts. Regardless of the campaign, she falls back on general principles that guide her development of headlines for ads. Discuss two general principles that she likely uses when developing a headline for an ad.

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Definitions:

Organism

an individual living entity that can grow, reproduce, respond to stimuli, and maintain homeostasis.

Coping Response

Techniques or strategies used by individuals to deal with stressful situations and manage emotional distress.

Type B Behavior

A behavior pattern characterized by a relaxed, non-urgent approach to life, in contrast to the more stress-prone Type A behavior pattern.

Competitive

Involving or characterized by rivalry between entities to achieve a goal or superiority in a field.