Which Copy Element Develops the Sales Messages,states the Argument,summarizes the Proof,and

question 52

Multiple Choice

Which copy element develops the sales messages,states the argument,summarizes the proof,and provides explanation?

• A) headline
• B) subhead
• C) caption
• D) body copy
• E) display copy

---

Definitions:

Factory Overhead

All indirect costs associated with manufacturing that are not directly tied to a specific product, such as maintenance, utilities, and quality control.

Multiple Products

The practice of producing or selling more than one type of product by a single firm, often to diversify market reach and revenue sources.

Activity-based Costing

An approach to cost allocation where overhead and indirect costs are apportioned to corresponding products and services according to the activities they necessitate.

Indirect Labor

Labor costs not directly tied to the production of specific goods or services, such as maintenance and cleaning staff.