Examlex
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Leisure
Free time spent away from work and essential tasks, often dedicated to relaxation, entertainment, or hobbies.
Hypodermic Needle Model
A communication theory that suggests mass media has a direct, immediate and powerful effect on its audience, likening the media influence to an injection given by a hypodermic needle.
Uses And Gratifications Model
A theory in mass communication that explores how individuals actively seek out media to fulfill specific needs or desires.
Encoding/Decoding Model
A framework for understanding media communications processes, where "encoding" is the production of the message and "decoding" is its interpretation by the audience.
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