Marta Is a Dean at Linden State University, a School

question 66

Multiple Choice

Marta is a dean at Linden State University, a school with an enrollment of almost 20,000 students. In her daily activities, Marta has to deal with problems that involve students, faculty, curriculum, budgets, and a variety of other things
-Marta is currently focusing her efforts on fundraising.She sees this generation as the cohort on which to focus most of her attention.

• A)Gen Y, because it is the wealthiest generation
• B)the Baby Boomers, because they are the most ethical generation
• C)the Baby Boomers, because they are the largest and wealthiest generation
• D)the Post-Millennials, because they are the largest generation that is still looking forward to college

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Definitions:

Contribution Margin

The amount remaining from sales revenue after variable expenses have been deducted, indicating how much revenue is available to cover fixed expenses and to contribute to profit.

Variable Administrative Expenses

Costs that vary in proportion to changes in an organization's activity level, such as sales commissions.

Sunk Cost

A cost that has already been incurred and cannot be recovered, and hence should not influence future business decisions.

Sunk Cost

Costs that have already been incurred and cannot be recovered or reversed.