In His Study of Differences in Cultural Environments, Geert Hofstede

question 122

Multiple Choice

In his study of differences in cultural environments, Geert Hofstede found that ________.

• A)people are largely the same from culture to culture with respect to values
• B)the views of managers differ greatly from those of employees with respect to values
• C)the views of IBM employees differ widely from the general population with respect to values
• D)people vary from culture to culture in five value categories

---

Definitions:

Evaluation Phase

A stage in a project or process where outcomes are analyzed against predefined criteria or objectives to assess performance, success, or areas needing improvement.

Strategic Marketing Process

A methodical process for designing, carrying out, and reviewing marketing initiatives to fulfill organizational objectives.

Market Segmentation

The process of dividing a broader market into smaller subsets of consumers with similar needs or characteristics for targeted marketing.

Marketing Strategy

A comprehensive plan designed to achieve the marketing objectives of an organization by offering value to customers.