Competitive Advantages for a High-Prestige, Premium Coffee Franchise Like Starbucks

question 9

Multiple Choice

Competitive advantages for a high-prestige, premium coffee franchise like Starbucks are likely to include all of the following EXCEPT ________.

• A)high quality
• B)lowest prices
• C)well-trained employees
• D)pleasant venues

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Definitions:

Optimistic

Exhibiting a positive and hopeful outlook towards future outcomes, expecting the best possible results in any scenario.

Straight Rebuys

Routine purchases of the same products without seeking new information or considering other suppliers.

Caretaker Rep.

The representation or responsibilities of an individual or entity acting in a caretaking role, particularly in maintaining or overseeing property or individuals.

Straight Commission

A compensation method where an employee's income is derived entirely from a percentage of the sales they make, without a base salary.