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Frances begins her career working in the human resources department of a major corporation. She is asked to help ensure the organization is following the federal guidelines for employment.
-In setting up interviews for an executive position, Frances makes sure to include candidates of different ethnic backgrounds, including individuals from protected minority groups.Which kind of program is she attempting to carry out?
Retailing Activities
Tasks and functions involved in selling goods and services directly to consumers for their personal, non-business use.
Supply Chain Management
The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
Corporate Vertical Marketing System
A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.
Direct Marketing Channel
The manufacturer sells directly to the buyer.
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