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What Are Brands, and What Are Their Functions in Global

question 63

Essay

What are brands, and what are their functions in global marketing? How do brands develop their image, identity, and equity? Are global product and global brands the same?


Definitions:

Government Subsidies

Financial support provided by the government to individuals, businesses, or industries to encourage certain activities or reduce their costs.

Conventional Energy

Energy sources that are widely used and accepted, typically fossil fuels like coal, oil, and natural gas, as opposed to renewable energy sources.

Alternative Energy Sources

Energy sources that are an alternative to traditional fossil fuels, such as solar, wind, hydro, and geothermal power.

Price Of Oil

The cost per barrel of crude oil as determined by global markets, influenced by factors such as supply, demand, geopolitical events, and economic indicators.

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