Around the World,various Brands of Personal Computers Are Sold with Pentium

question 95

Multiple Choice

Around the world,various brands of personal computers are sold with Pentium processors.This fact is often used as a selling point,with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

• A)brand equity
• B)co-branding
• C)brand image
• D)brand extension
• E)tiered branding

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Definitions:

Triglyphs

Architectural elements used in the frieze of Doric order temples, consisting of three vertical grooves which alternate with metopes.

Metopes

The square spaces, often decorated with relief sculpture, between the triglyphs in a Doric frieze.

Doric

One of the two systems (or orders) invented in ancient Greece for articulating the three units of the elevation of a classical building—the platform, the colonnade, and the superstructure (entablature). The Doric order is characterized by, among other features, capitals with funnel-shaped echinuses, columns without bases, and a frieze of triglyphs and metopes. See also Ionic.

Twisting Torso

A skyscraper in Malmö, Sweden, designed by Spanish architect Santiago Calatrava, characterized by its unique twisting, sculptural form inspired by the human body in motion.