Before Ben & Jerry's Launched Their Ice Cream in the United

question 90

Multiple Choice

Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.

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Definitions:

Payback Period

A financial metric that calculates the time required for an investment to generate cash flows sufficient to recover the initial investment cost.

Direct Materials

Raw materials that can be directly attributed to the production of specific goods or services, integral to the finished product.

Direct Labor

The labor costs directly associated with the production of goods or services, including wages of workers who are directly involved in manufacturing.

Net Cash Inflows

The difference between all cash inflows and outflows within a given period, indicating a company's ability to generate cash.