Colgate's Total Is a New Toothpaste Brand Whose Formulation,imagery,and Consumer

question 91

Multiple Choice

Colgate's Total is a new toothpaste brand whose formulation,imagery,and consumer appeal were designed from the beginning to translate across national boundaries.Which strategy did Colgate use with Total?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product innovation

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Definitions:

Fixed Factory Overhead Volume Variance

The difference between the budgeted and actual fixed overhead costs attributed to a variation in produced or achieved volumes of goods.

Actual Hours

The real number of hours worked by employees, often used in comparing to budgeted or standard hours for performance analysis.

Standard Hours

The set amount of time expected for a task or job to be completed, often used in planning and efficiency analysis.

Units Produced

The total number of finished items or products created by a production process or manufacturing operation.