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In Chinese markets,Nike had a problem using the "Just Do It" attitude which was found not to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:
Total Utility
The total satisfaction or benefit that a consumer receives from consuming a given quantity of goods or services.
Current Consumption
The amount of goods and services consumed by individuals or households in the present period.
Marginal Utility
Additional contentment or usefulness achieved through the use of one more unit of a good or service.
Utility
In the field of economics, the complete pleasure derived from the consumption of a product or service.
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