Which of the Following Would Not Be Taken into Account

question 68

Multiple Choice

Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?

• A)the possibility of implementing a penetration strategy
• B)profitable price points that could be tied to local sourcing as opposed to home-country sourcing
• C)integration of price with other marketing mix elements
• D)factors unique to individual country markets
• E)None of the above would be taken into account by a company using ethnocentric pricing.

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Definitions:

Radios

Electronic devices that receive and play audio broadcasts over the airwaves.

Trade

The action of buying, selling, or exchanging goods and services between people or countries.

Coolers

Insulated containers used to keep drinks and food cool.

Radios

Radios are devices that receive broadcast signals, converting them into audio sound waves for information and entertainment.