The Advertising Promise That Captures the Reason That People Buy

question 53

Multiple Choice

The advertising promise that captures the reason that people buy products is known as:

• A)creative strategy.
• B)the advertising appeal.
• C)the selling proposition.
• D)the creative execution.
• E)the big idea.

---

Definitions:

United States

A country located in North America, known for its strong economy, diverse population, and democratic government.

Gains in Productivity

refer to increases in the efficiency of production processes, resulting in more output per unit of input over time.

Technology

Business application of knowledge based on scientific discoveries, inventions, and innovations.

U.S. Productivity

measures the efficiency of production in the United States, typically gauged by the output of goods and services per unit of labor input.