The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 63

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus
• D)myopia
• E)policy of dealing only with Swiss businesses

---

Definitions:

Death Penalty

A legal process where a person is put to death by the state as a punishment for a crime.

Hate Crime

A criminal act motivated by prejudice or hatred towards a particular group based on race, religion, sexual orientation, or other characteristics.

Grand Apartheid

The systematic and institutionalized racial segregation and discrimination enforced by the South African government before 1994.

Arrest-Related Deaths

Fatalities that occur while an individual is being apprehended, detained, or in the custody of law enforcement.