Which of the Following Is Not a Useful Guideline for U.S.-Based

question 2

Multiple Choice

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

• A)Do not treat prospects as though they are Americans.
• B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
• C)Do not assume that all Europeans are similar in their tastes and wants.
• D)Customers should be able to return products to an address in their local country market.
• E)Focus on all countries included in the European Union.

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Definitions:

Racial Balance

Efforts or policies aimed at achieving an equitable representation and integration of various racial groups within institutions or geographic areas, often used in the context of school desegregation and housing.

Supreme Court

The highest judicial body in a country, often having the final appellate jurisdiction and the authority to interpret the constitution, making pivotal decisions on legal and social issues.

Watergate Scandal

A major political scandal in the early 1970s involving burglary, wiretapping, and cover-up by members of the Nixon administration, leading to President Nixon's resignation.

Cover-Up

An attempt to prevent the public or authorities from discovering misconduct or a wrongdoing.