Dietrich Mateschitz,Red Bull's Creator,stated "When We First Started,we Said That

question 32

Multiple Choice

Dietrich Mateschitz,Red Bull's creator,stated "When we first started,we said that there is not an existing market for Red Bull." The reasons behind Red Bull's success include all of the following except:

• A)a market was created for Red Bull.
• B)a market segment was found with unmet needs.
• C)the blue-and-silver color on cans helped in Red Bull's popularity.
• D)orthodox advertising strategies were used with tactics.
• E)The Red Bulletin magazine helped in Red Bull's popularity.

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Definitions:

Common Size Income Statement

An income statement in which each line item is expressed as a percentage of sales revenue, facilitating comparison across companies or periods.

Percent of Assets

A measure or indicator expressed as a percentage of a company's total assets.

Interest Coverage Ratio

A financial metric used to determine how easily a company can pay interest on outstanding debt with its current earnings before interest and taxes.

Debt Ratio

A financial ratio that measures the proportion of a company's total debt to its total assets.