Which of the Following Lists Some of the Steps in the Market

question 98

Multiple Choice

Which of the following lists some of the steps in the market research process in the correct order?

• A)determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research
• B)problem definition→assess value of research→determine information requirement→choose unit of analysis→examine data availability
• C)examine data availability→problem definition→choose unit of analysis→assess value of research→determine information requirement
• D)choose unit of analysis→assess value of research→problem definition→determine information requirement→examine data availability
• E)examine data availability→assess the value of research→problem definition→presentation

---

Definitions:

Nonrandomly Formed Groups

Groups in a study that are created based on criteria other than random assignment, which can introduce biases or preexisting differences between groups.

One-Group Posttest-Only Design

An experimental design where a single group is exposed to an intervention and then tested, lacking a control group for comparison.

Uninterpretable Nonequivalent Groups Designs

Research designs that lack clear control groups or equivalency between groups, making findings difficult to interpret accurately.

Pretest-Posttest Nonequivalent Groups Design

A quasi-experimental research design where one group is tested before and after an intervention and compared to a control group not receiving the intervention.