By Combining Household Information with Weekly Purchase Behavior Data,Tesco Is

question 14

True/False

By combining household information with weekly purchase behavior data,Tesco is able to tailor promotions to specific customer segments.

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Definitions:

Self-Actualization

According to Maslow, one of the ultimate psychological needs that arises after basic physical and psychological needs are met and self-esteem is achieved; the motivation to fulfill one’s potential.

Implicit Memories

Implicit memories are memories that are not consciously recalled but influence behaviors and skills, such as procedural memories for tasks.

Self-Actualizing Tendencies

The intrinsic drive to fulfill one's potential and achieve the highest level of personal growth and fulfillment.

Abraham Maslow's Hierarchy

A theory in psychology that arranges human needs into a hierarchy, suggesting that people are motivated to fulfill basic needs before moving on to other, higher level needs.