Suppose Apple Has Collected Extensive Survey Data About Its New

question 22

Multiple Choice

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on 20 different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

• A)analogy
• B)conjoint analysis
• C)factor analysis
• D)multidimensional scaling
• E)cluster analysis

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Definitions:

Consequences

The results or outcomes of actions, which can be positive or negative depending on the behavior or choices made.

Behavior Change

Modification of human actions or reactions through various techniques and practices for improvement or treatment purposes.

Change Manager

A professional responsible for overseeing and facilitating the process of organizational change to achieve the desired outcome.

Communal Workspaces

Shared office environments where individuals from different organizations can work in a collaborative and communal setting.