A Market Researcher Who Uses Multidimensional Scaling (MDS)will

question 43

Multiple Choice

A market researcher who uses multidimensional scaling (MDS) will:

• A)attempt to estimate market size by analogy.
• B)ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
• C)ask respondents to evaluate product or brand pairs in terms of similarity.
• D)attempt to determine the combination of product features that create the greatest utility for consumers.
• E)conduct a focus group.

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Definitions:

Physical Construction

Refers to the process or method involved in creating buildings, infrastructure, or other physical structures from real materials.

Personal Identity

An individual's self-concept formed by personal attributes, values, goals, and social relationships.

Emerging Adulthood

A phase of life between adolescence and full-fledged adulthood which encompasses late teens through the twenties, marked by exploration and self-discovery.

Adolescence

The period of development that occurs between childhood and adulthood, marked by significant physical, psychological, and social changes.