Campbell's Soup Is Making Significant Inroads into Japan's $500 Million

question 100

Multiple Choice

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:

• A)demographic.
• B)occupational.
• C)psychographic.
• D)benefit.
• E)behavioral.

---

Definitions:

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period, typically showing a downward slope from left to right.

Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the good's sensitivity to price changes.

City Revenues

The income generated by a municipality from sources like taxes, fees, and grants which is used to fund public services.

Income Elasticity

A measure of how much the demand for a product changes in relation to a change in consumers' incomes.